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HOME > Virtual Classroom > Course Outline > Journ 122 (Publication Design and Layout)

Journalism 122-1 | Journalism 122-2
(Publication Design and Layout)

Second Semester, AY 2002-2003

COURSE OUTLINE

COURSE DESCRIPTION:

Computer usage in designing newspapers, magazines, brochures, newsletters and websites

 

COURSE OUTLINE:

A. Introduction to Publication Design and Layout

  1. Definition of terms
  2. History of publishing
  3. Overview of the production process
  4. The Role of an art director, layout artist and illustrator
  5. Analyzing the target audience

B. Electronic Publishing

  1. Components of electronic publishing
  2. Overview of DTP software programs
  3. Familiarization with PageMaker

C. Basics of Online Publishing

  1. Website Creation
  2. Web Development
  3. Web Maintenance

D. Typography and Design Principles

  1. Proper use of fonts
  2. Achieving balance and symmetry

E. Layout techniques

  1. Newspaper (front page only)
  2. Magazine page
  3. Brochure
  4. Newsletter
  5. Web advertisement
  6. Personal or Hobby Website

 

COURSE ACTIVITIES:

Lectures, group reports, hands-on exercises

 

COURSE REQUIREMENTS:

Exercises40%
Group Reports20%
Midterm exam15%
Final exam15%
Attendance/participation10%
 100%

 

REFERENCES:

  • Arao, D. (2002). The Basics of Online Publishing. Presented at the Lunduyan Journalism and Arts Workshop 2002 at the Ateneo de Manila University. 5 October.
  • Arao, D., Chua, Y., & Pabico, A. (1997). The Electronic Trail: Computer-Assisted Research and Reporting in the Philippines. Manila: PCIJ.
  • Raggett, D. (2000). Getting Started with HTML (revised 29 August) [WWW page]. URL http://www.w3c.org/
  • Raggett, D. (2000). More Advanced Features (revised 29 August) [WWW page]. URL http://www.w3c.org/
  • Raggett, D. (2000). Adding a Touch of Style (revised 29 August) [WWW page]. URL http://www.w3c.org/
  • Werbach, K. (1998). Bare Bones Guide to HTML. HTML Clipart 99 PC-CD. US: Next Step Publishing.
  • Selected issues of broadsheets (e.g., Philippine Daily Inquirer, Philippine Star)
  • Selected issues of IT magazines

(Other readings to be assigned)

 

CLASS SCHEDULE:
(subject to change with prior notice)

JOURN 122-1 JOURN 122-2 ACTIVITY
November 18, 2002 November 19, 2002 Orientation / Introduction to Publication Design and Layout
November 25 November 26 Introduction to Publication Design and Layout (continuation)
Analysis of layout of selected magazines
December 2 December 3 History of Publishing (group report)
Overview of the Production Process (group report)
December 9 December 10 Components of Electronic Publishing (group report)
Overview of DTP programs (focus on PageMaker and Photoshop)
December 16 December 17 Basics of PageMaker
January 6 January 7 Basics of Online Publishing
January 13 January 14 Online Publishing (training on HTML handcoding)
January 20 January 21 Typography and Design Principles (group report)
January 27 January 28 MIDTERM EXAM
February 3 February 4 Layout techniques
February 10 February 11 Layout techniques (continuation)
February 17 February 18 Deadline: Brochure
February 24 February 25 Deadline: Newsletter
March 3 March 4 Deadline: Newspaper
March 10 March 11 Deadline: Magazine
March 17 March 18 Deadline: Web Advertisement
March 24 March 25 Preliminary checking of Website
April 2 Submission of FINAL EXAM (Personal or Hobby Website)

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